Here's the source of my current irritation: "Automakers Seek $14 Billion More, Vowing Deep Cuts", from the New York Times, 2/17/2009.GM says it's keeping the Buick brand.
The median age of a Buick owner is 70. (You'll need to register for a free account -- or just take my word for it.)
Even Tiger Woods wasn't able to reverse the car's aging trend. ("You can have all the ad campaigns in the world. But if you've got a vehicle that's OK for a 60-year-old or older, you're in trouble." -Anonymous Buick Dealer.)
GM is eliminating the Saturn brand.
The median age of a Saturn owner is 46. (Ditto the free account.)
In other words, there's a significant age gap between Saturn and Buick owners.
This thinking-in-reverse approach is troubling, especially when it involves billions of dollars in bailout money. The "deep cuts", apparently, include brain matter.
Time for a Tull encore.
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