Tuesday, November 11, 2008

Kohler Didn't Get the Memo


An article in today's Sheboygan Press announces that the Kohler Design Center has unveiled five new bathroom designs. The one pictured above is called the Caldera Room, inspired by the Greek island of Santorini. (A 4-paragraph description is included in the Press article.)

A case of bad timing?

Perhaps.

According to an article in Sunday's New York Times ("Goodbye Seduction, Hello Coupons"), marketers are scrambling to remake their advertising so products seem affordable and sensible rather than indulgent and fabulous.

And those last two adjectives certainly fit the Caldera Room.

“At times like this, you don’t want to be as conspicuous,” said Stephen J. Hoch, professor of marketing and director of the Jay H. Baker Retailing Initiative at the Wharton School of the University of Pennsylvania, quoted in the Times article. “It’s really rude.”

Actually, I've felt that way ever since I saw my first Hummer. (Since there might be children present, I won't share my nickname for these behemoths.)

All this being noted, the Kohler Design Center is a still a great place to visit, even if you'll never incorporate any of their design ideas into your own home decor. As Mom always says, "It's fun to dream!"

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